MICHAELS
Santa’s Make Shop Campaign
These are pages from my Style Guide for Holiday 2017. I conceptualized the color schemes, patterns, and iconography used throughout the campaign. These design elements were incorporated into various aspects of the campaign, including signage, email marketing, TAB, and even the set design for the Good Morning America show, which featured Busy Phillips and Wiz Khalifa.
I redesigned our 3 Tier using my toolkit to resemble a directional North Pole sign.
Leveraging my Style Guide, I crafted the hanging signage for the store's center, establishing the holiday ambiance.
We aimed to provide photo opportunities within the store, leading to the creation of a designated selfie spot marked by a floor decal.
examples of emails and tab using my designs
Another seflie station.
Santa’s Make Shop
featured on GMA
Wiz Khalifa and Busy Philipps collaborated with Michaels and Good Morning America to host a game show-inspired tree decorating contest, all inspired by my campaign designs.