MICHAELS
Custom Frame Dept
Michaels needed signage for a drive aisle featuring artwork and frames for crafting gallery walls. Working in collaboration with our copywriter, I conceptualized and brought to life the signage. Its purpose was to guide customers through the product offerings and ignite their inspiration for creating their own gallery walls.
This signage served as inspiration for their gallery wall, featuring examples and illustrations crafted by me.
Michaels collaborated with Fuji Film to establish a print station, enabling customers to print photos directly from their phones using a large-format printer.
Scott Bros. introduced custom frames at Michaels, and I proposed a life-sized cutout to highlight this new collection.
When Aaron Brothers merged with Michaels, I spearheaded the design of a prominent sign with die-cut elements to introduce customers to Michaels. Additionally, we crafted a floor cling for navigation and a direct mail campaign.