MICHAELS
JEWELRY DEPT
Sample pages from the Jewelry Dept Style Guide. I conceived the concept/designed
To enhance the organization of this drive aisle, I orchestrated a single, continuous image where the various bead colors seamlessly blend into one another.
My goal was to illustrate the versatility of Swarovski jewels in embellishing apparel and accessories. I initiated the concept, oversaw project development, and provided art direction for the photography.
We established the charm section as the "CHARM SHOP." I conceived the concept and directed the photography to guide customers through the product selection.
Michaels required signage for a Drive Aisle showcasing various stones. The idea was to display individual pieces and anchor each section with color, emphasizing the stone corresponding to its hue.