Tierra Whack x Banter Jewelry Collab
My Role
art direction
creative direction
Challenge
We needed engaging content to introduce Tierra Whack as our first Creative Director at Banter.
Solution
Produced 7 YouTube episodes and 9 social media teasers along with marketing stills.
The episodes showcase Tierra Whack's journey.
Managed jewelry styling for all, including 2 custom puppets.
Led a team of 6 designers to create custom branding with illustrations, patterns, and color.
Designed a custom landing page and all social media posts
Banter collaborated with celebrity and rap artist Tierra Whack on a jewelry collection designed by her. We produced 6 YouTube episodes featuring Tierra Whack, who also modeled the jewelry as our first Creative Director.
I art directed these playful photos of Tierra Whack and her custom-made puppets, Rawr Rawr and Onzie. They accompany her on her first visit to the Banter office as her mischievous side-kicks.
Tierra Whack launch in-store.
Handouts created for the launch
Email Campaign.
Tierra Whack landing page.
Tierra Whack with her custom puppets.
It's Official. @TierraWhackOfficial is our newest Creative director. Watch as she takes over the Banter office for a jewelry collaboration that you won't want to miss.