Banter Body Piercing Branding
MY ROLE
art direction
creative direction
Challenge
Banter by Piercing Pagoda had to introduce and brand a new aspect of their business: body piercing, which is distinct from their core jewelry business.
Solution
Leveraged the brand's black and opal colors and added a touch of yellow to create a sophisticated yet playful branding for the piercing side of the business.
Collaborated with an agency for a photoshoot.
Led a team of 6 designers to execute and bring the new branding to life.
I directed a team of 6 designers to craft a fresh look for Banter's Body Piercing initiative. This involved diverse model photography with tattoos and numerous piercings to highlight our body jewelry.
Examples of photography.
Kiosk Design
We applied the color palette across all channels, including email, for body piercing references.
Body Piercers required unique business cards and follow-up pads. I introduced a scratch pad for discussing future piercing plans with customers, adding a fun touch.
We incorporated 10 educational landing pages about needle piercing on our website.
Body Piercing Videos
Videos were used on YouTube and our social channels as well as Paid Search.