Banter Holiday Campaign 2022
My Role
art direction
creative direction
Challenge
The business needed to shift its marketing strategy to focus on social media and increase brand awareness.
Solution
I collaborated with an agency to leverage influencers with substantial social media followings to target a new audience.
Produced still images for various channels and ten videos for social media platforms.
Led the design team in creating a comprehensive campaign graphics package, incorporating color, iconography, and shapes to enhance the campaign's impact.
The concept was "Banter Together," aiming to reintroduce Banter's rebranded identity through a dynamic, celebratory holiday campaign that boosts brand awareness and store/online traffic.
Example of Site
Examples of emails.
I oversaw creative production across all channels: website, social activations (including video animations), in-store experiences, and email campaigns.
Customer testimonials.
Social Media
Video
Sleigh together, shine together, Banter together with our holiday style squad. Join Emma, Aidan, Coco and Breezy as they get ready for their Banter Holiday 2022 photoshoot.