PDP Photography
Challenge:
Upon joining Banter by Piercing Pagoda, I noticed that the product detail pages (PDP) on the website fell short in providing customers with a comprehensive view of the jewelry.
Solution
I partnered with Rebellious Productions to revamp the photography, art-directing each of the 250 SKU photoshoots. We introduced editorial shadows, maintained natural metal tones, and utilized models to demonstrate jewelry fit. The models, representing diverse body types and skin tones, adhered to Banter's style guide for a more inclusive and authentic presentation.
Page from Style Guide.
Example shown on male and female models.
Page from Style Guide.
We shot layered looks on the models to demonstrate how to wear the jewelry and utilized these images for marketing purposes, achieving dual benefits.
Chain PDP images before and after
Pendant PDP images before and after.
Body jewelry PDP images before and after.
Earring PDP images before and after.